The team of Brand Influencers is to be in Bergerac on June 28, 2014. Their objective is to create effective ‘Brand activation’ around French wines.
The principle is to go through opinion relays, capable of forming real connections between French wines and consumers, acting as catalysts among the professionals.
The team consists of six ambassadors from six countries:
– Gérard Basset, UK
– Hendrik Thoma, Germany
– Kris van de Sompel, Belgium
– Harnold Hamersma, Netherlands
– Malene Smidt Hertz, Denmark
– Uliana Grigoriéva, Russia